Strategic Marketing International,Inc.has been collaborating with clients in over 12 countries to contribute to their performance, solve marketing and strategic planning related problems and identify opportunities since 1983.

SMI is a strategic planning and consulting firm headquartered in Northfield Illinois. Driven by the belief that solutions to marketing problems can be optimized using a combination of qualitative and quantitative research methodologies and platforms across vertical and horizontal industry structures, the company has completed projects in a wide variety of business-to-business areas including aerospace, electronics, chemical, pharmaceutical, material science, facility management, equipment technology, foodservice, hospitality, food manufacturing, biotechnology and hospital management.

Founder Ms. Janice Gordon Ginsberg holds a BSJ from Northwestern University Medill School of Journalism (1971) and an MBA from Northwestern University Kellogg Graduate School of Management (1973) and serves as Marketing Advisor to the CTIM Board and is a Fellow of the Global Advanced Technology Initiative Consortium for Professor Michael Radnor at Northwestern University Kellogg Graduate School of Management and past Marketing Director for IBD. She also currently serves as an Advisor to the Center for Technology and Innovation Management, Buffett Center for International and Comparative Studies at Northwestern University.

She has been recognized for her achievements through various awards including Marketing Achievement Award, Britt and Frerichs, Marquis Who's Who in Business, "Best in Class" recognition for articles published and served as a contributor to marketing texts (author S.H. Britt, Ph.D.) currently used by leading business graduate schools.

The core of SMI's business philosophy lies in basic investigative journalism techniques and values integrated with proprietary business models customized to client specific requirements driven by corporate parameters, industry dynamics, forecasting, risk/reward scenarios and short and long term desired outcomes.

SMI provides support to public and private corporations, universities, consortiums and government agencies for assessing, implementing and integrating the various stages of strategic alignment, joint venture candidates and opportunity development.

Projects includes technology management, market identification, customer satisfaction, competitive intelligence, value chain analysis, market needs evaluation, partner opportunity identification, acquisition candidate analysis, new product/system identification and development, enterprise integration, market gap analysis and related business/market planning processes.

SMI founder and President previously held executive management/product development /promotion positions at G.D. Searle, Telemedia and Wilson Sporting Goods Company.